SMARTYPANTS - BALLOON (DirECTORS CUT)
We were tasked with creating a spot for SmartyPants Vitamin company. Location was everything on this shoot so we toiled effortlessly scouring Denver, CO for the perfect "staircase". We were very fortunate to have an amazing location scout and crew to pull this logistically challenging shoot off. Simple yet effective concept: "Health doesn't have to be a chore". Little known fact: After the shoot we wanted to test the reality of this stunt. We had our talent actually chase the balloon up every single flight of stairs in real time. She was able to catch it just in time at the very top. See it here!
John Anderson Beavers